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The online market is growing at a much faster rate than that of the retail market. According to Arthur Goldstuck, MD of World Wide Worx – a leading authority in Online Retail research in South Africa, says the "online retail industry has shown 35% growth in 2007. The 2006 figure represented 688 million transactions, excluding cars, air-travel and accommodation bookings."
Recent online usage stats reported by Online Publisher’s Association (OPA), Chairmen - Matthew Buckland’s says there are 3.8 million people using the internet in SA.
With reference to an article published on Bizcommunity in July 2007 entitled "Beyond Online Usage States" the following online user statistics for SA were disclosed: The latest Nielsen/Netratings show that: Currently 54% of all online users are male and 49% female. The average age of our online users are between 25 – 29
64% access the internet from their place of work
Only 31% of all online users have internet access at home.
Only 25% of all online users have had some form of higher education since leaving school
51% are English speaking, 28% are Afrikaans speaking and the balance speaks one of the many African dialects – Zulu being 6% and Xhosa 4%.
61% of online users have cellular phones with Internet access
61% are employed full time and work more than 30 hours a week
20% hold clerical or administrative positions, while only 18% hold managerial positions
47% of all online users are married
15% of online users are either from the financial, insurance or real estate industry
25% live in households that have four members in them
53% own their own homes and have bonds
17% have an annual household income of R400 000 or more, 15% preferred to not say what their income was and 10% earned less than R50 000 a year.
32% have satellite dishes
31% live in Johannesburg, 18% in Cape Town, 14% in Pretoria and 8% in Durban and only 1% lives outside of South Africa. |
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