Waterfront Web Company

Since Waterfront Web's internet division, Wineweb, has been offering online marketing expertise and search engine optimization skills it has fast become one of the largest wine portals in South Africa, drawing audiences who are affluent and have a passion for good food, wine and travel.  The Wineweb.co.za site has grown its viewership and customer base in two distinct areas. Firstly, Wineweb consults to wineries from a B2B (Business to Business) online marketing angle and secondly Wineweb attracts wine consumers from large corporations to medium to small businesses as well as private individuals globally.

Web Stats of Wineweb.co.za :

• 22 000 visitors per month (on average)
• 190 000 pageviews per month (on average)
• 480 000 Hits per month (on average)
• More than 230 wineries listed as at Jan 2009
• More than 1200 wines on our database as at Jan 2009

Wineweb provides an interface between advertisers and a large, affluent national and international audience. The affluent and super-affluent segment is the fastest growing segments in terms of spending their incomes on experiential luxuries that include: Dining, Entertainment,Home services (includes housecleaning/maid service, lawn care, landscaping, party planning/catering, pool service), Personal instruction, Health and beauty treatments, Travel (includes Foreign and domestic luxury hotels, commercial air, resorts, cruises, group tours, adventure travel, private air travel).

"The Wineweb site creates a potent and cost-effective environment within which brand messages can be delivered and products showcased" says Leslie Maliepaard MD. 

2. Website and E-Commerce Solutions – Waterfront Web's web development and design division offers professional and affordable website and online web shops designed specifically for any business focused on increasing its sales and online presence.

Our web solutions are designed to effectively promote and sell your wines online. A complete eCommerce solution is created and designed cost-effectively to assist our clients with marketing its wines online.

-          Drive new and repeat customers to your website

-          Increase wine sales

-          Encourage wine club membership

With our easy to use solution you can develop and maintain a strong online presence for your business that allows your customers to order directly from you by way of our secure online ordering system. WineWeb provides a cost effective solution by offering the following:

a) Online sales processing – WineWeb’s solution offers a full shopping cart functionality, order notification (by email) and management system, secure credit card processing and shipping cost control.

b) Online wine shop – The shopping cart is customised according to your homepage’s look and feel, linked to your homepage and your own domain is used. Optional add-on solutions include Newsletter functionality, centralised customer database and wine club membership.

c) How it works – The client has full control over its eCommerce website and will receive and dispatch orders as and when they are placed by its customer. The client controls the pricing of its products.

Wineweb will handle the financial aspect of the eCommerce transactions by facilitating the processing of credit cards (Amex, Diners, Master Card & Visa), collecting and reconciling sales transactions and at the end of the month reporting and transferring the funds due to your business, to a designated bank account. An administration fee is charged for the collection, reconciliation and reporting of credit card processing.