Increasing Cellar Door Sales
"It is fast becoming a necessity to incorporate internet marketing techniques into any winery’s marketing strategy. The future of eCommerce in South Africa looks bright!" So it comes as no surprise that in South Africa, many winery owners are starting to jump on the eCommerce bandwagon.
Waterfront Web Company (Pty) Ltd is an innovative and cost-effective internet marketing platform that stimulates wine consumers into purchasing wines from a winery's Online Wine Shop. Directors Leslie and Jonathan Maliepaard have developed a product that effectively maximizes eyeball traffic to winery websites and convert what was once a casual wine-loving internet browser to a satisfied customer who has just purchased wine online.
"Wineries are sitting on an untapped barrel of potential for increasing wine sales and simultaneously enhancing brand loyalty. It’s all about fostering and maintaining a personalised customer relationship" says Leslie MD.
An eCommerce leader in this niche market, based in Green Point, Cape Town, this technology company is a first of it's kind in South Africa.
|
Increasing Your Winery's Internet Presence |
|
Would you like to get your own Online Wine Shop linked to your main website? Or are you interested in increasing your profits and reducing your distribution costs? |
|
Read more...
|
|
|
12 South African Entrepreneurial Women visit USA |
|
Waterfront Web's founder, Leslie Maliepaard is one of the 12 deserving South African Women in ICT attending a three week intensive Entrepreneurship training programme in Baltimore, USA from 27th March to 18th April 2008. Learn more about the programme on IT Web - Lucky 12. |
|
|
US Grant Awarded to Top ICT Women Entrepreneurs |
|
Twelve aspiring and current young South African women entrepreneurs in the Information and Communications Technology (ICT) sector have been awarded a US grant to the value of R250 000 each to attend a training programme starting at the end of March 08 in Maryland, USA. |
|
Read more...
|
|
|
|